In this month’s call, FRIENDS staff share more about the Building Resources for Effective Public Awareness Campaigns: A Toolkit for Practice and to hear from Missouri and Ohio on their states’ public awareness campaigns utilizing several key principles found in the toolkit.

FRIENDS has created a webpage with resources to assist in creating effective public awareness campaigns. The purpose of the toolkit is to assist CBCAP State Lead Agencies including Tribal and Migrant Grantees and their partners by focusing on the process in developing an effective public awareness campaign. The ability of CBCAP Leads and their partners to clearly and convincingly communicate the prevention of child abuse and neglect is one of the many activities authorized under CBCAP.