The purpose of this toolkit is to assist Community Based Child Abuse Prevention (CBCAP) State Lead Agencies (SLAs) and their partners in developing effective public awareness campaigns using common approaches such as storytelling and promoting social norms to strengthen prevention initiatives that prevent child abuse and neglect.  This toolkit does not include specific promotional materials, case studies, or sample letters that you may find in other public awareness campaign toolkits.  This toolkit is about the process in developing an effective public awareness campaign.  Each section includes information, specific process examples from CBCAP state leads, and links to resources.  We hope you find this toolkit helpful in your work and look forward to your feedback, including suggestions, examples to be added, and information to make the toolkit more useful.  If you have any questions or feedback, please contact admin@friendsnrc.org