Using Qualitative Data in
Program Evaluation

This resource is a guide that was developed as a resource for program administrators, managers, direct service practitioners, and others as they expand and enhance current and future evaluation efforts by understanding and using qualitative methods.

Qualitative evaluation cannot be dismissed as ‘just collecting anecdotes.’ It is far more. By intentionally and thoughtfully using qualitative evaluation methods in conjunction with quantitative methods, one can understand why specific results were achieved or not achieved, explain unexpected outcomes, and inform decisions about modifications to service provision.

The guide describes and defines qualitative evaluation. It also includes useful content on: