|Broadening the Network|
Engaging and Leveraging the Business Sector in Supporting Essentials for Childhood
Sandra Alexander, Division of Violence Prevention, Centers for Disease Control and Prevention
CDC’s Knowledge to Action Child Maltreatment Prevention Consortium (K2A) identified business as a high leverage sector for preventing child maltreatment. Input from K2A members, participants in the Network for Action Strategic Project Meeting, and CDC’s Strategy Team of business sector representatives has informed development of a business case for a prevention simulator tool to demonstrate why business should care, and provide suggested actions the business sector might take to support safe, stable, nurturing relationships for children and ultimately positively impact their bottom line and workforce productivity.
Messaging at the Intersections: Making the Case to New Partners Based on Their Interests
Nilofer Ahsan, Center for the Study of Social Policy
At the last Network for Action, the Messaging at the Intersections project was launched. The group that was present for the session chose four target audiences—Business, Educators (K-12), Primary Health and Policy-Makers—and brainstormed key themes and messages to reach these audiences. Based on this session, three outreach documents have been developed and sent to the field for review and feedback. Final drafts of the documents will be shared as well as strategies for further outreach to these target audiences.
The National Movement for America’s Children and Evaluating Public Awareness Campaigns: A Toolkit
Ben Tanzer, Prevent Child Abuse America
Anita Odom, Prevent Child Abuse Florida
National Movement: How can we engage a broad network of actors around child abuse and neglect prevention and child well-being? For the past year Prevent Child Abuse America and a group of national partner organizations have been helping to awaken a nationwide movement with a fundamental goal to help ensure that every child in America is given an equal opportunity for healthy growth and development. During this past summer and fall partners collected feedback from the public to help identify promising practices and strategies that already have traction, logical next steps and ways to achieve common goals through town hall meetings and the Movement online organizing site. Learn more about the National Movement for America’s Children and how you can get involved.
Evaluating Campaigns Toolkit: An opportunity to learn about the framework and protocol that have been developed for evaluating child abuse and neglect prevention public awareness and education campaigns - a product can then be used by local communities and states.
Parent Partnerships: Charting Effective Strategies and Evaluating the Impact on Programs and Policy Development
Tim Ryan, Alliance National Parent Partnership Council (ANPPC)
MaryJo Alimena Caruso, FRIENDS National Resource Center for CBCAP
This strategic project represents a combined effort between the National Alliance of Children’s Trust and Prevention Funds and the Circle of Parents/FRIENDS to develop a collection of effective strategies for building and sustaining parent partnerships and evaluating the impact of parent leadership on organizations, communities and states. Workgroup participants have continued to shape uniform definitions related to parent involvement, engagement and leadership while identifying criteria for developing guidelines, checklists and measurement tools. The strategic project seeks to offer the “what” in terms of available tools that promote effective strategies for parent leadership and engagement are available as well as the “why” these tools and strategies have impact through identifying and measuring evidence of family, community and systems change.